It has been a dream of mine to build something that can genuinely make a difference to an ordinary person’s life. Not through empty promises.
Not through motivational noise. But through education, skills, philosophy, standards and real opportunities with graduation point.

I have spent more than two decades working in the food industry. I have seen the good, the bad and the ugly of it. I have seen brilliant people grow in the right environment, and I have seen good people wasted inside poor systems, weak leadership and broken work cultures. That has stayed with me.

I believe there is a better and more honest way to build a business. Success should never come at the expense of the culture people have to work inside. If it takes longer to build something properly, then so be it. I would rather build something slower and stronger than grow something quickly that damages the people inside it.

What I want to see is simple. I want to see the person who arrives timid, shy, full of apathy or lacking confidence become someone wise, capable and strong. I want to see that person grow into a leader who can nurture talent long after I am gone.

That is what the Kulture It™ system is being built for. It is not just about teaching someone how to cook, serve or operate. It is about building the culture, standards and responsibility that allow people to grow far beyond what others may have imagined for them.

I know skill and ability alone do not always bring success. I have led kitchens in hugely successful businesses, and I have also failed badly. Those experiences taught me that talent is not enough. The environment around a person matters. The culture matters. The standards matter. The people who support, challenge and encourage you matter.

The greatest culture can change someone’s destiny. In the right environment, the only way a person truly fails is if they refuse to do the work required to grow. But when the system around them is strong, honest and supportive, they are given the chance to do themselves a great service.

This vision is not only about kindness. I do not pretend it is wholly selfless. I am building this as a thank you.

1. A thank you to the people along my way who gave their time to help me grow.

2. A thank you to my mum and dad, who gave me love, good values, honesty, kindness and a the ability to stand up and be counted for those who can't.

3. In a strange way, a thank you to the people who taught me how not to treat others. At the time, those lessons did not feel valuable. They may have been some of the most important lessons I ever learned.

4. A thank you to the capable people I have met who were never really given the chance to succeed it is you who I get up in the morning for.

Kultured Foods Co™ and Kulture It™ are being built from all of my experiences, successes and failures.

A system where culture creates standards. Standards create confidence. Confidence creates leaders and leaders create better businesses for the people who come after them. This is what makes sense in my heart and my mind.

Every wall can be a door, you just have to find the key.


John Farrar